As is tradition, we are organising the UBA Media Date in the last week of August. Join us on Tuesday 26 August at Dolce La Hulpe.

As a brand builder, you know the importance of delivering strong, impactful communication. The UBA Media Date offers a programme tailored to the needs of advertisers. 

The path to strong communication

How can marketing truly contribute to business results in a context of shrinking budgets and fragmented media channels? At the UBA Media Date, international experts will share practical insights into what really works in media and marketing — and how to optimise your investments.

Beyond strategies and KPIs, this event highlights the importance of building a culture of effectiveness — embedded in teams, processes, and leadership — to drive sustainable and measurable growth.

Which topics will be covered?

• The 36 essential KPIs that form the foundation of effective marketing – presented by Mats Rönne, Sweden’s leading effectiveness strategist.
• Why consistency outperforms novelty in building brand growth – with insights from Andrew Tindall of System1.
• How to make smarter marketing investments through an evidence-based approach – featuring Professor Magda Nenycz-Thiel from the Ehrenberg-Bass Institute.
• A panel discussion with Sorin Patilinet from PepsiCo, revealing how to combine data, creativity, and science to make marketing a true growth driver in the boardroom.

Whether you're a marketeer or responsible for media, this is the event to sharpen your effectiveness mindset and stay ahead.